PPC2 - Silver Pay Per Click Campaign Management
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If you're unsure about Pay Per Click (PPC) advertising, the process can be extremely time consuming and costly. With the experienced marketing team at ZBN and our campaign options, we help you to develop, implement and manage your ongoing PPC campaigns on Google Ad Words, Yahoo! Search Marketing or MSN adCenter.
| Starter | Silver | Gold | Platinum | |
| Minimum Ad Spend | None | None | None | None |
| Number of Keywords* | 50 | 100 | 250 | 500+ |
| Monthly Reporting** | basic | basic | enhanced | comprehensive |
| Ad Copywriting | yes | yes | yes | yes |
| Landing Page Creation | no | no | no | yes |
| Pricing & Terms | ||||
| Setup/First Month Paid In advance*** | $750 | $1,000 | $1,500 | $2,500 |
| Ongoing Monthly Fee | $375 | $500 | $750 | $1,250 |
TERMS: Fees paid to ZANA Business Network do not include monthly click charges that will be billed directly to the client by Google AdWords, Yahoo Search Marketing, Microsoft adCenter or any other PPC engine selected by client. Advanced payment required for service. Cancelation notice must be given 15 days before start of next month.
- Monthly Click Budgets will be adhered to, but may reduce click-through rates.
- Landing Page Consultation: Suggestions/advice offered on existing landing pages. If creation of a landing page is required, additional charges will apply.
- Pay Pal, Visa, MasterCard, Discover, AmEx, Diners Club International, JCB, and e-check accepted.
The benefit of ZBN PPC Advertising Campaigns
Most of your competitors do not implement the following fundamentals to ensure success. Our PPC marketing team will ensure that you do.
- PPC ad writing is an art. It always comes down to having creative PPC ad copy that compels people to click on your ad. That's where the money is made. Borrowing competitors' PPC ad wording or split testing are is a gamble.
- Choice of keywords is critical. Keyword research is tedious and most people don't have the patience for it. If you let the PPC engine choose the keywords, you may end up paying dearly.
- Bidding on keywords is a science. Most competitive words are extremely expensive if you're unclear as to how PPC engines work.
- Conversion tracking is essential. It's your measurement tool to tell you precisely which ads work, which keywords payoff the best, and how much ROI you are getting.
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